Marketplace image requirements: the 2026 seller checklist
One page to compare the product-image rules that most often block a listing: dimensions, aspect ratio, background, text, file type and the rejection reasons sellers actually hit.
Every row links to a page with an official source and a review date. Category rules can be stricter, so confirm the current seller-centre guidance before a batch upload.
Related product-image workflows
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| Marketplace | Minimum | Recommended | Ratio | Background | Verified |
|---|---|---|---|---|---|
| Temulisting lead image | 800 x 800 px | 1000 x 1000 px or larger | 1:1 square | Clean white or near-white | |
| Amazonmain image | 1000 px on the longest side (zoom threshold) | 1600 px or larger on the longest side | 1:1 square | Pure white, RGB 255,255,255 | |
| Amazonlisting image set | 1000 px on the longest side for the main image | 1600 px or larger for the main image; 1000 px+ for gallery images | 1:1 square for the main image | Pure white for the main image; lifestyle backgrounds are allowed in the gallery | |
| TikTok Shopproduct lead image | 600 x 600 px | 1000 x 1000 px or larger | 1:1 square | Clean white or near-white for the lead image | |
| Shopeelisting cover image | 500 x 500 px | 1000 x 1000 px or larger | 1:1 square | Clean white or near-white for the cover image |
Need the wider cross-platform reference? Open the full product image size guide.
The short answer
If you only remember four numbers
- Amazon: 1000 px longest side minimum, 1600 px recommended, pure white, 85% product fill.
- Temu: 800×800 px minimum, 1000×1000 px safer, clean white or near-white lead image.
- TikTok Shop: 600×600 px minimum, 1000×1000 px practical target, mobile-first cover.
- Shopee: 500×500 px minimum, 1000×1000 px cover, square and product-first.
Before upload
Five checks that catch most rejections
- 1Confirm the image role: lead image, gallery, variant or A+ module.
- 2Open the exported file, not the source file, at the required pixel size.
- 3Check the background at the four corners, not only behind the product.
- 4Confirm the product and pack contents match the selected SKU.
- 5Remove text, logos, borders or claims that the image slot does not allow.
Open the full specification
Temu listing lead image
800 x 800 px · 1:1 square
No text, logo, watermark, border, or promotional badge
Amazon main image
1000 px on the longest side (zoom threshold) · 1:1 square
No text, logo, watermark, border, or added graphic
Amazon listing image set
1000 px on the longest side for the main image · 1:1 square for the main image
No text, logo, watermark, or border on the main image; gallery overlays must not mislead
TikTok Shop product lead image
600 x 600 px · 1:1 square
No watermark or border; keep overlay text minimal and away from the product
Shopee listing cover image
500 x 500 px · 1:1 square
No watermark, border, or unverifiable promotional claim
What this hub does not replace
- Category-specific style guides from each marketplace
- A review that the product photo matches the physical SKU
- Rules for promotional text in a particular gallery slot
- Legal or regulatory claims attached to the product
Sources are linked from each specification page. The check is a preflight baseline, not a promise of platform approval.
Marketplace image requirements FAQ
What is the minimum product image size for Amazon?
Amazon main images need at least 1000 px on the longest side for zoom, with 1600 px or larger as the practical target. The main image also needs a pure white background and the product should fill at least 85% of the frame.
What size should a Temu listing image be?
Temu commonly requires at least 800×800 px, and 1000×1000 px or larger is the safer working size because the platform recompresses uploads. Category rules differ, so confirm the current spec in the seller centre.
Can the same image pass Amazon, Temu and TikTok Shop?
A clean Amazon main image is a safe starting point for Temu and TikTok Shop because Amazon's pure-white and 85% fill rules are stricter. Marketplace category rules, overlays and variant accuracy still have to be checked separately.
Does the image checker guarantee marketplace approval?
No. It checks the technical baseline: dimensions, aspect ratio, file type, transparency and corner background. Product accuracy, category rules and platform review decisions still require a human check.
Which marketplaces are covered by this requirements hub?
The current verified set covers Amazon main images, Amazon listing sets, Temu, TikTok Shop and Shopee. A marketplace is added only when the page has an official source and a review date.