{
  "schemaVersion": "1.0",
  "title": "VisualNovi Marketplace Image Requirements Index",
  "sourceUrl": "https://www.aisellerkit.com/marketplace-image-requirements",
  "lastReviewedAt": "2026-10-28",
  "specificationCount": 10,
  "methodology": "Each entry is limited to an official marketplace seller source with a review date. Category-specific rules may be stricter than the baseline.",
  "disclaimer": "This dataset is a pre-upload baseline, not a promise of platform approval. Confirm current seller-centre guidance before a batch upload.",
  "specifications": [
    {
      "marketplace": "Temu",
      "imageType": "listing lead image",
      "minimumSize": "800 x 800 px",
      "recommendedSize": "1000 x 1000 px or larger",
      "aspectRatio": "1:1 square",
      "background": "Clean white or near-white",
      "productFill": "Product centred and filling most of the frame",
      "textPolicy": "No text, logo, watermark, border, or promotional badge",
      "formats": "JPG or PNG",
      "officialSource": "https://seller.temu.com/",
      "verifiedAt": "2026-10-18",
      "specificationUrl": "https://www.aisellerkit.com/guides/temu-listing-image-requirements-generator"
    },
    {
      "marketplace": "Amazon",
      "imageType": "main image",
      "minimumSize": "1000 px on the longest side (zoom threshold)",
      "recommendedSize": "1600 px or larger on the longest side",
      "aspectRatio": "1:1 square",
      "background": "Pure white, RGB 255,255,255",
      "productFill": "At least 85% of the frame",
      "textPolicy": "No text, logo, watermark, border, or added graphic",
      "formats": "JPEG, TIFF, PNG, GIF",
      "officialSource": "https://sellercentral.amazon.com/help/hub/reference/external/G1881",
      "verifiedAt": "2026-10-18",
      "specificationUrl": "https://www.aisellerkit.com/guides/amazon-main-image-requirements-generator"
    },
    {
      "marketplace": "Amazon",
      "imageType": "listing image set",
      "minimumSize": "1000 px on the longest side for the main image",
      "recommendedSize": "1600 px or larger for the main image; 1000 px+ for gallery images",
      "aspectRatio": "1:1 square for the main image",
      "background": "Pure white for the main image; lifestyle backgrounds are allowed in the gallery",
      "productFill": "At least 85% of the frame on the main image",
      "textPolicy": "No text, logo, watermark, or border on the main image; gallery overlays must not mislead",
      "formats": "JPEG, TIFF, PNG, GIF",
      "officialSource": "https://sellercentral.amazon.com/help/hub/reference/external/G1881",
      "verifiedAt": "2026-10-18",
      "specificationUrl": "https://www.aisellerkit.com/guides/amazon-listing-image-generator"
    },
    {
      "marketplace": "TikTok Shop",
      "imageType": "product lead image",
      "minimumSize": "600 x 600 px",
      "recommendedSize": "1000 x 1000 px or larger",
      "aspectRatio": "1:1 square",
      "background": "Clean white or near-white for the lead image",
      "productFill": "Product centred and readable at mobile thumbnail size",
      "textPolicy": "No watermark or border; keep overlay text minimal and away from the product",
      "formats": "JPG or PNG",
      "officialSource": "https://seller.tiktokglobalshop.com/",
      "verifiedAt": "2026-10-18",
      "specificationUrl": "https://www.aisellerkit.com/guides/tiktok-shop-product-image-generator"
    },
    {
      "marketplace": "Shopee",
      "imageType": "listing cover image",
      "minimumSize": "500 x 500 px",
      "recommendedSize": "1000 x 1000 px or larger",
      "aspectRatio": "1:1 square",
      "background": "Clean white or near-white for the cover image",
      "productFill": "Product centred and easy to recognise in a mobile grid",
      "textPolicy": "No watermark, border, or unverifiable promotional claim",
      "formats": "JPG or PNG",
      "officialSource": "https://seller.shopee.com/",
      "verifiedAt": "2026-10-18",
      "specificationUrl": "https://www.aisellerkit.com/guides/shopee-listing-image-generator"
    },
    {
      "marketplace": "Etsy",
      "imageType": "listing photo set",
      "minimumSize": "1000 x 1000 px",
      "recommendedSize": "2000 x 2000 px or larger",
      "aspectRatio": "1:1 thumbnail; 4:3 listing viewing area",
      "background": "Clean background appropriate to the product",
      "productFill": "Product remains recognisable in the square search thumbnail",
      "textPolicy": "No watermark or unverifiable promotional overlay",
      "formats": "JPEG, PNG or GIF",
      "officialSource": "https://help.etsy.com/hc/en-us/articles/360000336547",
      "verifiedAt": "2026-10-28",
      "specificationUrl": "https://www.aisellerkit.com/guides/etsy-listing-image-generator"
    },
    {
      "marketplace": "Walmart",
      "imageType": "marketplace main image",
      "minimumSize": "1000 x 1000 px",
      "recommendedSize": "2000 x 2000 px or larger",
      "aspectRatio": "1:1 square",
      "background": "Pure white or clean neutral for the main image",
      "productFill": "Product centred and clear at marketplace grid size",
      "textPolicy": "No promotional overlays, borders or watermarks",
      "formats": "JPEG or PNG",
      "officialSource": "https://marketplace.walmart.com/",
      "verifiedAt": "2026-10-28",
      "specificationUrl": "https://www.aisellerkit.com/guides/walmart-listing-image-generator"
    },
    {
      "marketplace": "eBay",
      "imageType": "listing photo",
      "minimumSize": "500 x 500 px",
      "recommendedSize": "1600 x 1600 px or larger",
      "aspectRatio": "1:1 square recommended",
      "background": "Clean, neutral background",
      "productFill": "Product is clearly visible in the listing result",
      "textPolicy": "No borders, watermarks or text added to the photo",
      "formats": "JPEG, PNG, GIF, TIFF or BMP",
      "officialSource": "https://www.ebay.com/help/selling/listings/adding-pictures-listings?id=4146",
      "verifiedAt": "2026-10-28",
      "specificationUrl": "https://www.aisellerkit.com/guides/ebay-listing-image-generator"
    },
    {
      "marketplace": "Google Merchant Center",
      "imageType": "product feed image",
      "minimumSize": "500 x 500 px",
      "recommendedSize": "1000 x 1000 px or larger",
      "aspectRatio": "Square recommended; retain the full product",
      "background": "Clean product-first image",
      "productFill": "Product clearly fills the image without unnecessary whitespace",
      "textPolicy": "No promotional overlays, watermarks or unrelated graphics",
      "formats": "JPEG, PNG, GIF or WebP",
      "officialSource": "https://support.google.com/merchants/answer/6324350",
      "verifiedAt": "2026-10-28",
      "specificationUrl": "https://www.aisellerkit.com/guides/google-merchant-center-image-requirements-generator"
    },
    {
      "marketplace": "Facebook Catalog",
      "imageType": "catalogue product image",
      "minimumSize": "500 x 500 px",
      "recommendedSize": "1024 x 1024 px or larger",
      "aspectRatio": "1:1 square",
      "background": "Clean white or light product background",
      "productFill": "Product centred for Shops grids and dynamic ad placements",
      "textPolicy": "No price, promotional text or watermark overlaid on the image",
      "formats": "JPEG or PNG",
      "officialSource": "https://www.facebook.com/business/help/686630096147109",
      "verifiedAt": "2026-10-28",
      "specificationUrl": "https://www.aisellerkit.com/guides/facebook-catalog-image-requirements-generator"
    }
  ]
}